This morning I read a great post on ProBlogger about the recent presidential election. Regardless of your political opinion, the fact is that each candidate had a story to tell.
One of the most important components of a successful social media marketing strategy for business is to determine exactly what your story is—then to make it CLEAR and COMPELLING.
With that in place, you must work toward developing an audience that will find your story RELEVANT. And today’s social media tools make it easier to do just that.
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One Comment
Good point, Jack. In fact the most relevant way to find people that share ‘relevance’ is through a social media tool such as Facebook or Twitter. Twitter affords an interesting opportunity to search for relevance, and to get connected to a more relevant circle of influencers. Great tip; I am looking forward to learning more from you about how to use Twitter to find relevant groups to market to.