Social bookmarking is an important aspect of social media marketing. Most progressive sites include social bookmarking links that allow you to quickly share an article or site that you have found.
Taking advantage of these links can help you with your marketing research, and is a great way to extend your articles with external links.
Here is an excellent overview of social bookmarking, using the Delicious service as an example.
Ten presenters spend five minutes each in a rapid-fire presentation of concentrated business advice, tips, and ideas. Ten great business topics that move so fast you won’t have time to get bored. And, we conduct a drawing between each presentation for a variety of impressive gifts!
Day: Thursday, December 4th
Time: Noon to 1:30 p.m.
Where: Novell Cafeteria, Mountain View Room
Don’t blink, and bring a pencil. Each presenter has exactly five minutes to present using 20 slides. Slides automatically advance every 15 seconds. This exciting format assures a high concentration of business advice in a single lunchtime.
Presenters are highly informative, educational, and relevant. Presenters are not allowed to pitch themselves (until the final slide), and you’ll walk away with a brainstorm of information. You’re welcomed to stay after the event to mingle and ask questions.
Download the flyer to tape to the water cooler.
Crunch Lunch is an entertaining, fast-paced, informational event. The event is free, but your lunch isn’t. Grab lunch in the adjacent, well-stocked Novell Cafeteria and bring it in to the presentations.
Presentations:
Crunch Lunch is sponsored by UVEF, Utah Valley Business Blog, and CoWork Utah. We thank our sponsors and encourage you to seek them out.
Crunch Lunch™ is a production of Social Hat, a social media consultancy.
I was browsing some internet stats at eMarketer.com and wanted to note a couple of interesting trends of which all social media marketers should be aware. The data was published last year, and likely has changed in a positive way (meaning even more people than this are using the Internet). Here are the summary highlights:
Gender differences on the Internet are nearly neck-and-neck, albeit for differing reasons. You will find that 78 percent of U.S. adult males used the Internet last year, while an only slightly lower number of female adults used the Internet, at 75 percent. Trends indicate that women are gaining in areas of purchasing online.
The largest age group using the Internet is the ‘Y’ generation, or people aged 18-30 at a comprehensive 91 percent. In descending order, the trailing age groups are:
These stats (above) are a clear indication that the Internet is a very influential place among our money-spending ‘X’ and ‘Y’ generations, and a remarkably well-used tool for our research and service-seeking Baby Boomers and Matures. I am blown away that nearly 30 percent of our older population are using the Internet.
If you are marketing to a specific cultural demographic, you will be interested to know that 78 percent of white people use the Internet, 68 percent of blacks, and 75 percent of latinos. Spanish translation is a serious consideration. I am surprised the Asian-American culture was not represented in this study.
Education has a correlation to Internet use right down the line, with advanced college degree holders using the Internet at 93 percent. The ’some college’ crowd are at 86 percent, and high school graduates are at 69 percent. As you would expect, adults who did not complete high school are not using the Internet as much, with only a 41 percent showing.
Geography was also measured, with more people from suburban areas using the Internet the most at 80 percent. 76 percent of urban dwellers use the Internet, and 66 percent of rural adults use the Internet.
No matter how you slice it, the new addage is true: Throw that phone book away, and look to market your business on the Internet where (generally speaking) 80 percent of your customers are looking for information about their needed products and services.
This morning I read a great post on ProBlogger about the recent presidential election. Regardless of your political opinion, the fact is that each candidate had a story to tell.
One of the most important components of a successful social media marketing strategy for business is to determine exactly what your story is—then to make it CLEAR and COMPELLING.
With that in place, you must work toward developing an audience that will find your story RELEVANT. And today’s social media tools make it easier to do just that.
Have you ever wondered how many, or which pages on your site have been noticed by Google? If you haven’t, it’s time you should; this is a great way to see which parts of your site are indexed by Google, and thereby available to your customers when they search for your business.
Try this: type ‘site:sitename.com‘ into your Google Search Field at the top of your browser. Make sure to replace ’sitename.com’ with your own site URL, and to leave ’site:’ intact at the front. If you don’t know where to find your search bar, simply go to http://www.google.com and start from there. Hit ‘Enter’.
The resulting search page will show you all the pages that Google knows about. In order of rank.
You’re first page should be your Home page. If it is not, you are either concentrating more effort on a secondary page (not always a bad thing), or you have not promoted your Home page correctly. The second page on your list will be the second most highly ranked page for your site. Surprised? I was; my second page was my Privacy Policy, which has a lot of great content on it, but rarely gets any attention from me, and has no conversion objectives, whatsoever. Time to make a change…
By the way; you can use this trick to see what your competitors are doing in the search engines, too.
Keep an eye on this page for tips on how to promote your home page so that the search engines find it, and place it first (whether you are searching your own site, or for your particular business type). We’ll also show you how to buoy up your secondary pages, and how to make them effective sales tools, too.
If you are reading this, and there is nothing else on this page, then you have miraculously found us before we were ready to open the doors. Please come back in a few days to join our discussion, analysis, and discovery of social business marketing.
See you soon!
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