Have you ever wondered how many, or which pages on your site have been noticed by Google? If you haven’t, it’s time you should; this is a great way to see which parts of your site are indexed by Google, and thereby available to your customers when they search for your business.
Try this: type ‘site:sitename.com‘ into your Google Search Field at the top of your browser. Make sure to replace ’sitename.com’ with your own site URL, and to leave ’site:’ intact at the front. If you don’t know where to find your search bar, simply go to http://www.google.com and start from there. Hit ‘Enter’.
The resulting search page will show you all the pages that Google knows about. In order of rank.
You’re first page should be your Home page. If it is not, you are either concentrating more effort on a secondary page (not always a bad thing), or you have not promoted your Home page correctly. The second page on your list will be the second most highly ranked page for your site. Surprised? I was; my second page was my Privacy Policy, which has a lot of great content on it, but rarely gets any attention from me, and has no conversion objectives, whatsoever. Time to make a change…
By the way; you can use this trick to see what your competitors are doing in the search engines, too.
Keep an eye on this page for tips on how to promote your home page so that the search engines find it, and place it first (whether you are searching your own site, or for your particular business type). We’ll also show you how to buoy up your secondary pages, and how to make them effective sales tools, too.
